As a commercial partner with The Confederation of British Metalforming (CBM), I recently had the pleasure of meeting some of the key team members of The CBM at their headquarters in West Bromwich and was able to share my knowledge about digital media; utilising social media platforms, including LinkedIn, to build an online presence, engage with stakeholders and ultimately gain more business. I have worked in the recruitment sector for over 20 years and within that time, the industry has transformed tremendously; the means by which we can communicate and engage with customers is vastly different. Digital media has always been a passion of mine, and the inception of social media in particular has opened a window of opportunity to not only communicate, but also build a following/presence to a global audience, where everyone can share opinions, advice and useful information. During my presentation I was able to share useful pointers including how to: Build a personal brand/profile on LinkedIn Design and utilise company pages on LinkedIn Use LinkedIn Groups as a business development tool Geraldine Bolton, Chief Executive of The CBM, attended and commented: “We are all fully aware of the importance of digital marketing, but it was fascinating to see how platforms such as LinkedIn can be optimised. “I would just like to say a big thank you to Mark for the informative social media training, it was excellent. Those who attended the training gained an in-depth insight into the power and potential of LinkedIn and we are raring to implement the strategies Mark discussed. Our partnership with Jonathan Lee Recruitment is very much valued at The CBM and we relish the opportunity to work collaboratively – which in turn helps us and our members.” About the Confederation of British MEtalforming (CBM) The Confederation of British Metalforming; CBM, is the UK's leading trade association for manufacturers of forgings, pressings, fasteners, cold rolled and sheet metal products. CBM members design and manufacture a wide array of components, fabrications and structures for global OEMs and their supply chains, who typically operate in the aerospace, automotive, rail, construction, defence, engineering, infrastructure, nuclear, offshore and white goods' sectors. The CBM helps its members identify strategic challenges and commercial opportunities, advises them on best practice and supply data and services to reduces their operational costs and increase their productivity. Find out more about The CBM visit their website: www.thecbm.co.uk Contact Us If you would like to discuss how I can help you utilise your social media platforms more effectively, including LinkedIn, to build an online presence, engage with stakeholders, and, ultimately gain more business, please call me on 01384 446117 or drop me an email.