Area Sales Manager

Area Sales Manager – Capital Equipment

Salary up to c£50k, with uncapped commission

Our client is a firmly established and privately owned manufacturer and supplier of waste and truck chassis equipment, primarily for use in the waste sector. To support their continued growth in the Central / North England and Scottish territories, they are seeking a home-based Area Sales Manager to continue the successful management of existing customers, convert warm leads and develop new relationships.

Candidates should have some form of capital equipment exposure supplying into the waste sector; examples could include skips, containers, shredders, skip loaders, excavators, conveyors, compactors etc. This role requires a self-motivated individual who is confident working independently and thrives in a field-based environment but is supported by a firmly established UK manufacturing company.

Key Responsibilities:

• Sell capital equipment solutions to customers within the waste industry, recycling sector, and established truck dealer networks.
• Conduct high volumes of cold calls and site visits in all weather conditions to generate new leads and secure sales. Manage a proactive sales territory.
• Build and maintain strong relationships with customers, dealers, and industry partners.
• Manage the full sales cycle, from prospecting and demonstrations to negotiation and closing.
• Maintain a disciplined approach to territory management, reporting, and follow-up activities.
• Work independently to meet and exceed sales targets while representing the company with professionalism and integrity.

Requirements:

• Proven experience selling capital equipment or similar high-value products.
• Strong understanding of the waste industry and/or truck dealer network.
• Comfortable with extensive cold calling and regular fieldwork outdoors.
• Highly disciplined, organised, and self-motivated.
• Ability to work effectively alone with minimal supervision.
• Excellent communication and relationship-building skills.

In general, the sales activity is targeted on territory growth. Reporting to the National Sales Manager, you will need to be self-sufficient and not require micro management. Ideally based along the M62 corridor or the NE of England, this position comes with a strong basic salary, car/car allowance and an uncapped commission structure.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.

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