Content Marketing Manager

Are you a commercially-minded marketer who thrives on developing and delivering targeted, solution-led content strategies? We're looking for a Strategic Content Marketing Manager to join our client's team in Telford, supporting the growth of specific market segments in close collaboration with sales teams. Paying up to £45k with a hybrid set up this is an excellent opportunity for Strategic Content Marketer to manage end to end projects. 

About the Role

This is a hands-on, end-to-end role focused on planning, executing, and analysing strategic marketing initiatives for defined target markets. Working alongside sales, you'll develop content that speaks directly to customer pain points and industry challenges - always solution-based, never product-first.

You'll be responsible for taking marketing campaigns from conception through to delivery and post-campaign analysis. This is not a highly creative or design-heavy role - it's about strategic messaging, market alignment, and business impact.

Key Responsibilities

• Conduct comprehensive research to understand target markets, customer pain points, and industry trends.
• Analyse competitors to identify opportunities for differentiation and market positioning.
• Identify innovative approaches and leverage industry trends.
• Develop UK-specific marketing strategies aligned with business objectives and global priorities.
• Create detailed campaign plans tailored to target markets, focused on brand awareness, lead generation and customer engagement.
• Produce high-quality, impactful marketing content, including articles, emails, white papers, case studies, webinars, trade show booth concepts, press releases, and social media posts.
• Proactively project manage campaigns to ensure they are executed on time and within budget.
• Monitor campaign performance and provide actionable insights to optimise future efforts.
• Work closely with global market coordinators, local sales teams, and marketing operations to ensure strategies and content align.
• Act as a bridge between local marketing needs and global marketing initiatives.
• Develop and leverage relations with relevant trade associations and industry groups to amplify content reach.
• Identify opportunities to attend or contribute content for association-led events, conferences, and webinars.

What We're Looking For

• Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
• You will come from a Technical based industry.
• Strong commercial awareness and a customer-first mindset.
• Excellent communication and copywriting skills, with a clear and concise tone.
• Ability to manage multiple projects and priorities simultaneously.
• Comfortable working independently but collaborative in nature - especially with sales and global teams.
• This is a stand alone role managing projects rather than a team.

What's on Offer

• A salary up to £45k per annum
• Hybrid working - 2 days in the office and 3 days at home. 
• Supportive and collaborative team environment
• Opportunities to work on high-impact campaigns in focused market areas
• Ongoing professional development and training
• 25 days holiday plus bank holidays
• Work wear allowance.
• Pension scheme
• EAP programme to support mental health
• Benefits programme via BHSF, financial support, high street vouchers and discounts.
• Flexible working hours between 8am - 5pm.

Location:

This role is based in Telford, offering a fantastic opportunity to work in a vibrant and accessible location.

Interested?:

If this Content Marketing Manager role sounds like the perfect fit for your skills and ambitions, don't wait! Apply now to join a company where your creativity and expertise will drive success and innovation.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.

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