Central Patternmaking Case Study

Jonathan Lee helps leading supplier of tooling solutions, Central Patternmaking recruit high calibre, experienced individuals who can make a real impact.

About Central Patternmaking

Central Patternmaking was established 90 years ago and has been a leading supplier of tooling solutions to a range of industries. They are ISO9001:2015 accredited, and use the latest CADCAM technology to produce a range of tooling, principally foundry tooling, composite and motorsport tooling, jigs and fixtures and mould tooling.

Central Patternmaking has the expertise to design and manufacturing bespoke styling prototypes, and offer subcontract CAD, CAM and CMM inspection services from their facility in the West Midlands to Automotive, Formula 1 Motorsport and more recently have used their expertise providing their services to the Film and Television industry. As a family-owned and run company their service provision is unrivalled and with a personal, hands-on approach each tool they manufacture comes with our own stamp of approval

The challenge

Central Patternmaking has supplied luxury automotive clients such as Jaguar Land Rover and Aston Martin, and F1 teams that include Red Bull and McLaren as a result of their turnkey solutions for the supply of fixtures, tooling and styling prototypes. The company has been experiencing significant and rapid growth and recognised the opportunity to diversify its customer base into other industries.

Attracting high calibre, experienced individuals who could make a real impact on their future trajectory was proving difficult and following a successful collaboration with Jonathan Lee Recruitment they were able to develop a campaign to attract technical sales people who would develop a sales strategy to take Central Patternmaking’s offering to complementary markets

The solution

We undertook an initial briefing meeting to understand the business challenges and priorities with the MD and designed a solution which encompassed:

  • Gaining a thorough understanding of the business, its products, its culture and its service
  • Provision of salary benchmarking data for technical sales roles, specifically in tooling and
  • Drafting job descriptions and person specifications for new roles to be sourced exclusively by
    Jonathan Lee
  • Anonymised advertising and search, presentation of shortlist including full reports and
    reasons for suitability of each candidate
  • Support of offer management process and negotiation

The Results

“From the start, the team at Jonathan Lee took the time to really understand our business and our culture. Throughout the relationship to date, they have provided us with industry and skills insights, advice on best practice and support with the interviewing and selection process.

The partnership that has followed has proved invaluable not only in sourcing high-calibre candidates but in informing our organisation development and future plans. They work as an extension of our team and I would have no hesitation in recommending them to any engineering or manufacturing organisation that is looking for a professional, committed and knowledgeable recruitment partner that will go the extra mile.”

Matthew Sawbridge
Managing Director – Central Patternmaking

Benefits of Working With Jonathan Lee


  • Unrivalled engineering & manufacturing industry recruitment capability and market presence
  • Improved consciousness and quality of the Central Patternmaking brand image in the recruitment market
  • Recruitment process management and development with a focus on continuous improvement

Struggling to attract the right candidates?

For over 45 years, Jonathan Lee Recruitment has been providing exceptional people and a premier service to the technology, engineering and manufacturing sectors globally.

Our specialist team of consultants, many of whom are technical and industry professionals, work with clients at the forefront of advanced technology, offering permanent and contract recruitment, interim management, executive search, managed services and design services solutions.

If you're finding it hard to hire then you aren't alone, contact Jonathan Lee Recruitment about your hiring needs today by completing the form below

Work with Jonathan Lee Recruitment

Contact us today to discover how we can help with your recruitment needs

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Solutions through understanding