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Are you ready to take the next step in your sales leadership career? This is your chance to join a forward-thinking company that is shaping the future of the technical and industrial equipment industry. As a **Regional Sales Manager – UK, Ireland & Scandinavia**, you’ll be at the forefront of driving growth, leading a high-performing team, and delivering exceptional results in a dynamic and rewarding environment. This is not just a job – it’s an opportunity to make a real impact while building your professional legacy.
Role Overview
- Accountable for delivering profitable growth and strengthening market leadership across the UK, Ireland, and Scandinavia region within a global engineering and industrial technology environment
- Operates in full alignment with a highly decentralised, performance-driven business model and regional (EMEA) strategy
- Leads, develops, and inspires a high-performing sales organisation focused on technical, solutions-based selling
- Translates market and customer insights into targeted growth strategies across key industrial and materials testing markets
- Expands position in priority verticals through disciplined commercial execution and customer-centric engagement
- Drives success through hands-on field leadership, data-driven performance management, and continuous development of people and capabilities
- Focuses on long-term performance, innovation, and customer loyalty within a premium, high-value equipment portfolio
- Holds significant P&L influence with strong visibility across senior regional leadership
Strategy & Growth Execution
- Own and deliver regional revenue, margin, and growth targets (monthly, quarterly, annual, and long-term plans)
- Translate regional strategy into actionable territory-level growth plans
- Prioritise high-value products, key accounts, and strategic verticals using an 80/20 approach
- Execute structured growth initiatives to drive order intake and sustainable market share expansion
- Continuously evaluate market trends, competitive positioning, and evolving customer requirements
- Identify new applications, industries, and opportunities aligned with advanced testing and engineering solutions
Commercial Leadership & Performance Management
- Lead the full sales lifecycle from lead generation through to order closure within a consultative, technical sales environment
- Ensure pipeline quality, velocity, and high conversion standards
- Own forecast accuracy and maintain strong pipeline discipline
- Track performance against targets and prior-year benchmarks
- Analyse won, lost, and abandoned opportunities to strengthen commercial effectiveness
- Act as the regional “voice of the customer,” influencing product development, service delivery, and commercial strategy
People Leadership & Culture
- Build and lead a diverse, inclusive, and high-performance sales organisation
- Coach, mentor, and develop talent within a technically skilled sales and applications team
- Establish clear succession planning and career development pathways
- Promote a culture of accountability, ownership, and continuous improvement
- Lead from the front with strong field engagement alongside customers and teams
Operational Excellence & Governance
- Ensure compliance with safety standards and disciplined operating processes typical of a global industrial organisation
- Monitor and manage key performance indicators to drive consistent execution
- Maintain structured reporting, forecasting, and performance review cadences
- Collaborate cross-functionally with marketing, service, operations, and finance to deliver integrated customer solutions
Key Experience & Competencies
- Senior sales leadership experience within technical, industrial, or capital equipment sectors
- Proven track record of delivering sustained growth across multi-country or regional markets
- Strong capability in coaching, performance management, and team development
- Excellent influencing and stakeholder management skills across matrix organisations
- Commercially astute with strong analytical, forecasting, and planning skills
- Resilient and adaptable within a dynamic, decentralised business environment
- Confident in driving accountability and constructive challenge
- Demonstrated ability to lead across diverse cultures and geographies
Key KPIs / Performance Measures
- Revenue, margin, and order intake vs. plan
- Forecast accuracy and pipeline health
- Performance of strategic growth initiatives
- Market share growth in priority verticals
- Team capability, engagement, and succession strength
Working Conditions
- Hybrid role combining office and field-based work
- Up to 50% travel across the region, including multi-day trips
- Flexible working hours aligned to customer and business needs
- Full, clean driving licence required
Direct Reports
- Leadership responsibility for a regional sales organisation, including:
- 5 Inside Sales Representatives
- 5 Field Sales Engineers
Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.
6982644 – Natalie Smith