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Copywriter – Strategic, B2B Focus
Location: Telford | Hybrid (2 days office / 3 days home)
Salary: Up to £45,000 + benefits
Are you a commercially minded B2B copywriter who thrives on creating targeted, solution-led content that drives engagement and supports sales growth? We’re looking for a strategic Copywriter to join our client’s team in Telford, working closely with marketing and sales to develop high-impact content across key market segments.
This is a great opportunity for a B2B copywriter with a strategic mindset to manage end-to-end content projects – from concept through execution and analysis – creating content that speaks directly to customer pain points and industry challenges.
About the Role
This role is focused on the strategic creation and execution of content that drives business results. You’ll be responsible for planning, writing, and refining messaging that supports specific campaigns and market goals. From white papers and case studies to email campaigns, social posts and webinar scripts, your writing will inform, engage and convert.
This is a commercially focused role – less about creativity for creativity’s sake, and more about clear, persuasive communication that delivers results.
Key Responsibilities
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Conduct research into target markets, customer needs and industry trends.
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Collaborate with sales and marketing teams to shape messaging that supports strategic goals.
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Write a variety of content including articles, emails, white papers, case studies, press releases, landing pages, and social media posts.
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Develop UK-specific messaging aligned with global brand priorities and local market needs.
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Support full campaign cycles, from initial concept through to execution and post-campaign analysis.
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Ensure content is aligned with brand tone, business objectives and customer expectations.
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Manage multiple content projects and deadlines simultaneously.
What We’re Looking For
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Proven experience in a B2B copywriting or content creation role within a Technical environment.
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Strong commercial understanding and ability to write with a customer-first mindset.
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Clear, concise writing style with excellent grammar and attention to detail.
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Ability to transform complex technical topics into accessible, engaging content.
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Highly organised with the ability to manage multiple priorities.
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Comfortable working independently while collaborating closely with sales and marketing.
What’s On Offer
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Salary up to £45,000 per annum
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Hybrid working – 2 days in the office and 3 days at home
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25 days holiday plus bank holidays
- Excellent Benefit package
Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.
6717508 – Sammy Taylor-Bell