Global Design Strategist

  • Location


  • Sector:

    Automotive, Motorsport

  • Job type:


  • Salary:

    Attractive salary & benefits package

  • Contact:

    Nick Jones

  • Contact email:

  • Job ref:


Global Design Strategist (Permanent) – UK or India

Based in either the UK or Indian studio, this is a strategic position and requires global automotive design perspective and experience, bringing together an overview of trends that influence and shape the design of our products.  The successful candidate will have experience of and will be responsible for:


Planning & Process

  • Ownership of planning & processes including design process, competitive benchmarking, vendor development & implementing technologies alongside leveraging competencies, synergies in outputs and alignment of design with business & market requirements.
  • Reporting project status & research results to VP Design regularly.


Design DNA

  • Continuously evolution of the design DNA
  • Communicate the design vision, defining the design direction of brand message
  • Own the communication strategy through Concept/Show Car roll-out aligned with production launches


Trends & Innovation

  • Study new ideas, emerging technologies, societal trends and customer behaviours to identify those with potential for brand and company's products
  • Create regular trend, show & technology reports (automotive and non-automotive).


Product Portfolio

  • Study new concepts and identify market opportunities, such as new body-styles, market niches and future points of differentiation
  • Visualise strategic roadmaps and portfolio plans for strategic planning
  • Formulate consistent and comprehensive component and feature commonality strategies & synergies
  • Develop consistent material & properties for market research


Vehicle Architecture

  • Investigate & visualize wide variety of scenarios such as investment landscapes, product platforms, vehicle proportions, occupant packages, technologies & potential design direction
  • Influence platform strategy & vehicle architecture such as proportions & occupant package
  • Provide properties to allow Senior Leadership to make strategic decisions of the future product trajectory.


Design Briefs

  • Ownership of design briefs including consolidating inputs (internal & external), set objectives, scope & bandwidth and frame boundaries with room for creative expression yet not dictate outcome.
  • Tracking & progress review.
  • Own narrative for launch & promotional material


Design Studio Strategy

  • Review the capabilities of the 3 studios & plan short- and long-term strategies
  • Advise on resource planning, on succession planning and design resourcing


Tata Motors Design, comprising three global design centres including state of the art studio at the NAIC at the University of Warwick (UK), Pune (India) and Turin (Italy), is pivotal in the creation and delivery of the future of Tata Motors passenger and commercial vehicles. With the recent success of the Nexon, Altroz and Tiago, it is strengthening its global team with highly creative and driven design professionals to shape the future of Indian motoring.

Jonathan Lee is working exclusively with Tata to find the very best talent to support their future. To apply click the link above or alternatively, send your CV and your portfolio (where relevant), along with an introduction email to Jonathan Lee at Please include the reference number for the position in the subject line of your email application.

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