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Category Insights Analyst

  • Location

    Birmingham

  • Sector:

    Food & drink

  • Job type:

    Contract

  • Salary:

    £23.37 - 23.37 per hour

  • Contact:

    Jade Whitmore

  • Contact email:

    Jade.whitmore@jonlee.co.uk

  • Contact phone:

    00000

  • Salary high:

    23

  • Salary low:

    23

  • Job ref:

    58244

  • Published:

    3 months ago

  • Expiry date:

    2021-08-06

  • Consultant:

    #

Ref: 3611

Title: Category Insights Analyst

Division: Marketing & Resources

Contract Position based at: Uxbridge

Position Description:

** Category Insights Analyst Northern Europe Bakery **

The role of the Consumer Insights Analyst Northern Europe Bakery is a key partner to local Marketing teams (in charge of brand equity for local brands, base business, innovation & activation). This candidate will be the expert of their business. They will have strong knowledge of those markets and brands. Growth Opportunities identification

  • Understand the biscuit consumer landscape through analysis of the consumer & shopper dynamics (i.e. purchasing panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture, people and channel trends.
  • Analyse and synthesise market trends, main brands performance and main competitors performance to find growth opportunities that help reach the strategic plan (SP) ambitions
  • Partner with the local and regional bakery marketing teams. Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer & category

Skills Required:

Three Key Skills

Drive for Results, Problem Solving, Learning on the Fly

  • Knowledge of, and knowledge of how to apply different types of strategic research from U&A's to market mapping/structure methods, segmentations, preferred
  • Understanding of how to conduct competitive analysis and identify relative portfolio strengths and gaps
  • Ability to create holistic view of brand performance
  • Ability to synthesize data from different sources into a well-structured story with clear implications
  • Know how to apply different methods understand people such as in-person and/or digital ethnography
  • Familiar with Product Testing, Brand positioning, Communications development and Packaging research

Skills Preferred:

Another EU language (ideally French) preferred.

Experience Required:

Extensive working experience in insights or Marketing (preferably FMCG).

Considerable experience within market research.

Experience Preferred:

Cross-country experience, demonstrated ability to work across cultures, and in remote teams, preferred.

Education Required:

Knowledge: including education, qualifications and training

Education: Bachelor's degree (Social Science, Business Administration, Marketing preferred)

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Contracts are those of an Employment Business.

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